It might be calculated to appeal to Guardian readers, as one 3000 Versts reader alleges, but David Cameron's 'Big Society' message is absolutely compatible with traditional Tory philosophy.
Conservative means realising progressive ends. It is a message which will maintain the party's micro-resurgence. The 'centre ground' is not some insidious euphemism. It is the territory on which elections are won.
The electorate has taken the benefits of Thatcherism, banked them, and added the Blairite benefits of public service investment. Now they want a reduced deficit and a continued commitment to providing excellent education and health provision.
Modern Conservatives are committed to providing these essential services. They also want to squeeze out a centralised state, as if it were a toothpaste tube, enabling people who work in particular areas to take decisions for which THEY are best equipped.
In order to win the election, David Cameron must emphasise this message, and his party's 'One Nation' tradition.