When the customer doesn't always know best.
In a News Letter column I argue that health can't be treated in the same way as other products and services if it is provided for free. Whichever way you spin it, choosing a treatment from a hospital is not the same as choosing a product from a shop. If healthcare is just another part of the market, it is one sphere where the customer is not always right. No-one wants a return to the days of overbearing, uncommunicative doctors, but the philosophy of patient choice can be taken too far, particularly when the taxpayer picks up the tab. A patient led service, where GPs are under pressure to provide the treatments people want, rather than those that they need, has its pitfalls. Thanks to the internet, we already have a whole generation prepared to second guess the advice of doctors, on the basis of their own spurious researches. The NHS currently has some protection against the pressure of unscientific opinion and popular campaigning. The National Institute of Health and Cli...