On the campaign trail in Rochdale, the Prime Minister encountered a former Labour voter who asked him some awkward questions.
He answered, as best he could, bid her a cheery farewell and then got into his plush limo before describing her as 'a bigot'. 'That was a disaster' Gordo complained.
Unfortunately the PM still had a microphone on and Sky News recorded the whole thing.
Brown has since issued a grovelling apology.
And if 'bigotry' is implied by contempt for his Labour party, then the vast majority of people in Britain are raving bigots!