Slick or bland? The DUP's party promo.
The events in Omagh on Saturday rather put petty party-political squabbles into perspective. Still, our electoral wheels turn, regardless of the futile, nihilistic violence which subsists at the edges of our society. Over at Slugger, Mick preview’s the DUP’s 2011 election broadcast . Like any party promo it’s ripe for parody. DR points out the resemblance to a DIY store advert and the puzzling detail that its two stars are apparently getting up at 3 minutes past eight in the evening, in order to do a spot of decorating. These quibbles aside, no-one would deny that it’s a slick production but in my opinion it’s also a trifle bland. There’s the predictable ’unionist unity’ sting in the tail but in keeping with the party’s ’modern’ image it‘s a little coy. More “nudge, nudge, wink, wink” than “smash Sinn Féin”.