Hand of History reports that the Ulster Unionists have appointed a new Director of Communications. Davy Sims has an impressive CV in media and public relations, which you can delve into, in detail, on Ivor's blog.
This appointment could inject much needed professionalism into the party's press operation and offer a pre-election boost for the Conservatives and Unionists.
Of course the previous incumbent, Alex Kane, alleged that a lack of communication hampered his duties as director of same. Ultimately, Sims' influence will depend on how successfully he is integrated with the business end of the party.