Monday, 3 May 2010

NI voting intention poll a dud?

The Belfast Telegraph has promised an opinion poll in tomorrow's paper intended to give an indication of voting intention in Northern Ireland, just two days before the general election. No doubt its findings could influence some voters who have not yet made up their mind.

But, before it is even published, serious questions have been raised about the poll's validity, the company conducting it (which appears to have connections to the DUP) and its methods. Michael Shilliday at Slugger:

Last week the Belfast Telegraph published the latest in a series of opinion polls conduced by Public Affairs Company, Inform Communications. They also say that on Tuesday there will be a voting intentions poll conducted by the same firm, which will let us know the state of the parties two days before polling day.

Inform Communications are not a polling company. As far as I can tell they are not a member of the British Polling Council, and they are not Company Partners of theMarket Research Society. I have not seen full data sets being disclosed by the company in relation to polls conducted and published, as is industry standard.

Inform according to it’s website has two directors. One is Linda Beers, who writes op-eds for every poll conducted, and the other is Ross Williamson. I know Ross, he was Chairman of Lagan Valley Young Unionists when I joined the UUP. He followed Jeffrey Donaldson to the DUP in 2004, and remains a keen supporter of his, to the extent that he publicly and vocally supports him.

31 comments:

GavBelfast said...

I wonder how likely it is that any "poll" that appears in the Belfast Telegraph will only do so if it befits a publication that - arguably - would hardly exist if it wasn't for Public Sector Jobfinder (and regular Public Sector-dominated Jobfinder!)!

Anonymous said...

You really are so pathetic Polly. Any comment at all that is vaguely critical of Dave or those who love him i.e. Bill White's spurious nonsense in the News Letter today and it doesn't get published. No a bit of wonder you were banned from Slugger you intolerant so-and-so>

Chekov said...

Oh dear God. Banned from Slugger? Hmm, I'm not. But anyhow, I've allowed this one through the net to re-emphasise why I posted this on Saturday.

Timothy Belmont said...

Fancy a reactionary blast? The Great Lady could beat the lot of them (Party Leaders) to a pulp, eating them all up for breakfast. She wouldn't require any spin, PR or media machines either.

Chekov said...

Tim - a vote of confidence in Lady Hermon? Or are you talking about someone else? ;-)

Timothy Belmont said...

I have her birthday earmarked for a mention - off-hand I think it 25 Oct 1925.

Anonymous said...

Owen,
Just checking - you do realise all this stuff just won't disappear once the results are all in by Friday......

There are just going to be soooo many fantastic quotes from UCUNFers to laugh at.

Chekov said...

And that has what to do with a post about a a dodgy poll and its methods? You's think it was a series of brave predictions.

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